In May 2025, Bornibus made its debut on French television as the opening sponsor of the iconic show Cauchemar en cuisine on M6. A strategic and delicious opportunity for our fast-growing gourmet food brand.

This premium TV partnership positioned Bornibus right at the beginning of the show, at a time when viewer attention is at its highest. The result: powerful, high-quality visibility within a programme centered around cuisine, authenticity, and high standards — values that have always been at the heart of Bornibus.

By associating the Bornibus brand with renowned chef Philippe Etchebest and his legendary straight-talking style, we reinforce our positioning as a brand with character — proud of its quality products, authentic recipes, and rich gastronomic heritage.

This television spotlight supports our ambition: to bring Bornibus into homes everywhere and remind everyone that behind every jar lies great taste, craftsmanship… and a touch of flair!