This May, Bornibus hits French TV screens as the official opening program partner of the iconic show Kitchen Nightmares on M6 — a strategic and flavorful opportunity for our growing fine foods brand.

This premium TV placement puts Bornibus right at the start of the show, capturing viewers’ full attention at a peak moment. The result? Strong, high-quality visibility within a program that embodies culinary passion, authenticity, and high standards — values we’ve proudly upheld since day one.

By aligning the Bornibus brand with chef Philippe Etchebest and his legendary no-nonsense style, we reinforce our positioning: a brand of character, proud of its premium products, traditional recipes, and rich culinary heritage.

This television spotlight fuels our mission — bringing Bornibus into more homes than ever, and reminding everyone that behind every jar lies bold flavor, true craftsmanship… and a dash of flair.